Lindsay Lohan To Produce New Fashion Show

Lindsay Lohan and her fashion-line partner, Kristi Kaylor, are creating a new production company entitled Unforgettable Prods.

The new production company will release a number of products including a TV show called "Faux Real" which will be fashion based. They also plan to produce a dating game show and a documentary tv show based on charity, as well as optioning a couple of books for film and TV.

The pair has worked together extensively, including on Lohan's 6126 brand which has been a huge success. Kristi Kaylor is no stranger to celebrity business ventures. In 1999 she partnered with Jennifer Aniston and created the online sensation Voxxy which was sold and turned into a magazine. She also used to work for Pacific Motion Pictures as Senior VIP.

The pair have decided to include traditional and viral marketing to each of their proposed ventures.

Source: Hollywood Reporter
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Has Lady Gaga Lost Her Mind?

Okay, we love Lady Gaga, her edgy style, her catch and raspy songs, her bondage ensembles... wait, bondage ensembles???

Well, that's exactly what Lady Gaga had on in Malta at a press conference for the Isle of MTV Malta Special where she also performed.

The audience went to total and complete silence when they saw Lady Gaga emerge in a knee long studded black leather dress and a gimp/psycho mask covering her entire face included her eyes and lips. Her hair was done exactly like Marilyn Monroe.

We are pretty sure this one will land her on the worse dress list, but as she addressed the media, we realized this was not a joke. She was serious. Our thoughts is that maybe the outfit represented her need for privacy? we know, it's a long shot, but she did tell media that night:

"My concerts are about me being very private in public, but I’m very protective. My apartment is my stage, and my bedroom is my stage – they’re just not stages you’re allowed to see. When you let a bunch of people in there, they [mess] with that energy and it becomes a circus. Put it another way: Everybody wants me to show my [privates] to the world all the time. And the truth is, I don’t have to.”

Source: Just Jared
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How Important Are Celebrity Endorsed Fashions To Consumers?

Heat Magazine writer Bronagh Meere wrote an article recently that made us think deeply about the importance of celebrity endorsements and how important they are to consumers today, especially women.

When picking up a fashion magazine, or looking in the latest Us Weekly or People Style Watch, how influential are the celebrities on the clothing women buy when they go to the stores after they put the magazine down?

According to Meere, the importance of celebrity endorsed fashion for women is more important than any of us could have thought:

"A lot of women want a piece of the celebrity lifestyle and being able to dress like one fulfils a bit of this need."

Special K also did research on the topic and concluded that women will go to amazing lengths to ensure that they look like celebrities and fit into their summer clothing.

Another interesting finding was that women shop online often to help eliminate the guilt when shopping in stores.

Source: Heat Magazine
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Sasha Fierce Comes To Stores

Beyonce's alter ego, Sasha Fierce, is coming to a Macy's, Jimmy Jazz, Against All Odds, and Dillard's near you. It's been announced that the singer, who was just named the wealthiest celebrity under 30 by Forbes, will be partnerin with her Mom Tina and launching the Sasha Fierce fashion line under Dereon.

The new line will be priced between $20 to $125 and launched right before school begins. According to Tina, the new line is for juniors only and is "edgier and trendier and reflects Sasha Fierce’s daring and outgoing attitude."

Outerwear, sportwear, lingerie, handbags, shoes, jewelry and eye wear will all be included in their line. According to Beyonce, "There is a little Sasha Fierce in every girl!"

Source: Limelife

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Miley Reveals Clothing Line Secrets To Elle Magazine

Earlier this month in our article Miley Cyrus Launching Her Own Clothing line we discussed the stars plans to partner with designer Max Azira and release a rock star line sold in Wal-Mart stores across the nation.

Recently, Elle magazine interviewed the start and revealed a few more details about her new line. Miley told Elle:

"The jeans are my favorite part of the entire line. Because, like, literally this is going to be good for, like, Middle America, and it will be great for kids that really want to be in fashion but that don’t have it available."

This will be every parents and little girl’s dream has come true because they'll be able to look like a rock star at affordable prices that are hip and stylish. The jury is still out on the quality of the line, but if it’s anything reflective of Miley, it'll be great. By the way... do you see Miley in the Elle photo shot by Carter Smith? Stunning! She's growing up faster and faster each day.

Kanye West Is Interning With Gap?

One thing about the fashion industry that everyone knows, if you want to be taken seriously, you have to pay your dues. We all know Kanye West is passionate about fashion, but his latest stunt makes us look up to him just a little more.

Kanye, knowing how much hard work goes into the multi billion dollar business of fashion, is interning at GAP’s New York offices. Aww, how cute!

Okay, but let's be honest... it's just hard to imagine the outspoken hip hop star, Kanye West, who has a Louis Vuitton sneaker line, is actually interning for GAP. Word on the street is that he offered his intern services for free to a number of brands and ended up at GAP. According to sources, Kanye is working overtime and even late on Friday nights.

Source: The Cut
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Celebrity Designer Crashes Car into a Store and Injuries Customers

Celebrities and their car accidents? According to recent reports, celebrity designer Zandra Rhodes recently crashed her car into the front window of a San Diego hardware store. Check out the details below from Associated Press:

SAN DIEGO (AP) — A celebrity fashion designer has crashed her car through the front window of a hardware store in San Diego, injuring a customer inside.

Zandra Rhodes, whose clients have included celebrities such as Princess Diana, confirms she was in the crash Tuesday but didn't want to discuss the cause of the accident.

San Diego fire spokesman Maurice Luque says a 42-year-old woman in the Meanley & Son Ace Hardware store was struck when the car smashed into the store, hitting a table that slammed into her. The woman was taken to a hospital but did not have life-threatening injuries.

Rhodes, who splits her time between homes in Del Mar and London, tells The San Diego Union-Tribune she wasn't hurt.

It was not immediately know if any charges would be filed.

Source: The San Diego Union-Tribune

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