With celebrity fashion lines falling from boutiques like rain from a sky, the celebrity fragrance business has also seen a 20% decrease; which means competition has reached a new level and many celebrities are getting ready for this year’s fragrance wars.Fragrance wars are like the blockbuster wars during opening nights for movies where stars release their fragrances and wait to see which one's consumers will dub their favorite. One famous war was between Usher and P Diddy, where they publically dueled it out to see whose fragrance would be the most popular.
Two latin celebrities, Christina Aguilera and Jennifer Lopez are launching new fragrances soon. Here's the inside stats:
Contender 1: By Night by Christina Aguilera
Experience: 2 Previous Fragrances
When: September
Where: Europe
Characteristics: Sexy Sophisticated
Base Notes: Vanilla, Pineapple, Moss and sandalwood
Commercial:
Contender 2: My Glow by Jennifer Lopez
Experience: Very Successful Glow Fragrance Line
When: October
Where: Global
Characteristics: Motherhood and love
Base Notes: Skin musk, milky sandalwood, precious woods and heliotrope
Commercial:
Let the games begin!
Sponosored by: Nude Colored Bras
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