Celebrity Fashions Available At ByCelebrity

Ever wanted to shop for celebrity designed fashions in one place, instead of searching on line with the latest magazine ads as your guide? Well, get ready because ByCelebrity.com has just launched to provide consumers a place to shop for celebrity lines online.

Right now the site is still in beta format, but it plans to carry clothes, fragrances, clothing lines, autobiographies and much more. Celebrities like Victoria Beckham, Sarah Jessica Parker, and Jennifer Lopez have already signed on.

The website plans to kill two birds with one stone by being a celebrity marketplace as well as a place for shoppers to get their hands on their favorite celebrity brands.

According to byCelebrity:
"ByCelebrity is the official online celebrity fashion store. The online marketplace is the first place for consumers to buy the very latest Celebrity clothing ranges, Celebrity Fragrances and own label brands. Consumers can now buy the real thing all in one place. Shoppers can sign up to the site and stand the chance to receive official merchandise, celebrity signed products and news."

Source: Utilizer
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The Celebrity Fragrance Wars

With celebrity fashion lines falling from boutiques like rain from a sky, the celebrity fragrance business has also seen a 20% decrease; which means competition has reached a new level and many celebrities are getting ready for this year’s fragrance wars.

Fragrance wars are like the blockbuster wars during opening nights for movies where stars release their fragrances and wait to see which one's consumers will dub their favorite. One famous war was between Usher and P Diddy, where they publically dueled it out to see whose fragrance would be the most popular.

Two latin celebrities, Christina Aguilera and Jennifer Lopez are launching new fragrances soon. Here's the inside stats:

Contender 1: By Night by Christina Aguilera

Experience: 2 Previous Fragrances

When: September

Where: Europe

Characteristics: Sexy Sophisticated

Base Notes: Vanilla, Pineapple, Moss and sandalwood

Commercial:

Contender 2: My Glow by Jennifer Lopez

Experience: Very Successful Glow Fragrance Line

When: October

Where: Global

Characteristics: Motherhood and love

Base Notes: Skin musk, milky sandalwood, precious woods and heliotrope

Commercial:

Let the games begin!

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Reese Witherspoon Celebrity Perfume

First let's talk about the pink Valentino Dress that Reese is wearing in all her new perfume ads. Absolutely stunning! The actress is partnering with Avon to launch her own perfume line called "In Bloom".

Reese really took a hands on approach with the perfume and it took over two years to make. According to Reese:

"It was a unique experience for me because I had no idea what goes into making perfumes."

“I thought you just pick a fragrance and it’s easy. But there were all these different levels of creating a scent that were new to me, but really fun and exciting.”

Avon is seeing gold right now; the perfume hits stores in November and is expected to retail for about $34 dollars and sell over $15 million dollars in the end.

Source: The Insider

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