The Celebrity Fragrance Wars

With celebrity fashion lines falling from boutiques like rain from a sky, the celebrity fragrance business has also seen a 20% decrease; which means competition has reached a new level and many celebrities are getting ready for this year’s fragrance wars.

Fragrance wars are like the blockbuster wars during opening nights for movies where stars release their fragrances and wait to see which one's consumers will dub their favorite. One famous war was between Usher and P Diddy, where they publically dueled it out to see whose fragrance would be the most popular.

Two latin celebrities, Christina Aguilera and Jennifer Lopez are launching new fragrances soon. Here's the inside stats:

Contender 1: By Night by Christina Aguilera

Experience: 2 Previous Fragrances

When: September

Where: Europe

Characteristics: Sexy Sophisticated

Base Notes: Vanilla, Pineapple, Moss and sandalwood

Commercial:

Contender 2: My Glow by Jennifer Lopez

Experience: Very Successful Glow Fragrance Line

When: October

Where: Global

Characteristics: Motherhood and love

Base Notes: Skin musk, milky sandalwood, precious woods and heliotrope

Commercial:

Let the games begin!

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The Lip Clutch by Lulu Guiness

Lulu Guinness fashion label celebrated 20 years, but the main attraction of the celebration had to the the facial accessories. We are talking eyes and lips paired with cocktail dresses to create a style you can't take your eyes off of:

Lulu's outfit was definitely riding the bar of fashionable and maybe a little too quirky. However, that lip clutch was amazing. check out the entire family accessorizing. Her daughters Tara and Madeline show us how the lip clutch can be used fashionably with the right touches:
Other accessories that caught our eye from the event? Jasmine Guinness crawfish clutch and leopard shoes... not as eye catching but quirky and fab:


Soruce: Mail Online

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The Fashion Farrah and Michael Left Behind

The news hit everywhere that Michael Jackson (heart attack) and Farrah Fawcett (cancer) passed away today. Fans around the world are in mourning, Facebook and Twitter is overloaded with information, and the world is left thinking about how two of the world's greatest icons passed away in the same day.

Both Farrah Fawcett and Michael Jackson had two things in common...a great impression on the fashion and beauty industry that is still relevant today.

The one thing Farrah Fawcett left behind was the full layered hair style that caused a frenzy across the world as women and girls adopted the look almost over night:

Celebrities like Whitney Port of The City and Paris Hilton still wear the style today:

Michael Jackson on the other hand brought pop style back to the masses in many ways. However, one look that seems to stick throughout the years was his military style:

Celebrities like Beyonce and Kanye West still wear the military style today; it can also be seen coming down major runways from New York to Paris:

Our prayers are with their families and we will never forget their impressions on fashion, fans, and world culture.

Source: Everywhere!

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Jennifer Lopez Kisses Sweetface Goodbye

Celebrity clothing lines come and go, and the new one to hit the dust is Jennifer Lopez's clothing line, Sweetface; not that that was a surprise.

Close your eyes and go back to New York Fashion Week in 2001... remember her line JLO that launched that had everyone buzzing for about 11 minutes and then nothing ever happened after that? After struggling for a few years JLO shut down in 2007.

Okay... now rewind from 2007 to 2003, Sweetface was launched as a urban spin off of JLO. Wait. We missed one, okay, go back to the end of 2007, she launches justsweet which also closed after a few seasons.


Confusing? Exactly, which is why it's no surprise that Sweetface is shutting down now. But let's do give Jennifer some credit. According to New York Fashion, she pulled $200 million in 2006; even if that was short lived.

Jennifer plans to relaunch the line in the near future. But don't feel too bad for her, the woman is a business mogul with over 38 franchise stores in 40 countries, restaurants, perfume, and movies.

She'll be just fine; and sometimes, even the best of us fail, it makes us stronger and life more interesting.

**We would give you the link to the Sweetface website, but obviously, with the buzz today, her server crashed. Sorry! Will update soon.**

Source: Everywhere!

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Daddy's Girls Take Macy's By Storm

Vanessa and Angela Simmons are releasing a new line called Pastry Capsule taking the girls from footwear to reality TV to fashion.

Vanessa and Angela recently put on a special runway show for Macy's to introduce the new looks, more will be seen on the new season of Daddy's Girls, which should be an interesting season...

The new season of Daddy's Girl will have a few twist including the fact that:

• Vanessa is seriously pursuing her acting career and is leaving Angela to work harder to establish the new line
• Angela trying to get out of her sisters shadow and take her fashion image to the next level
• Vanessa making Los Angeles her permanent home and securing a number of roles including Boogie Town

Looking forward to getting a closer look at the line! More pics below:

Source: Monsters and Critics

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Remember our last post... Harry Potter Star Turns Fashionista? Well, we obviously must have had some psychic abilities going on because Emma Watson has really taken her place in the world of celebrity fashion using two little marketing tactics... endorsements and a clothing line.

Everyone knows that when a celebrity wants to become a fashion icon or taken seriously when it comes to style, they want to be the face of a major brand and they want their own clothing line, well, Emma Watson has gotten both.

Not only will she be the new face of Burberry but she's launching her own clothing line and all the proceeds will be going to charity. Emma's new line will be for teenagers and proceeds will go to UNICEF. And additional buzz has the star taking advice from Karl Lagerfeld to make sure her line doesn't fall into the typical celebrity fashion line category.

Source: LimeLife
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Cross Promotions and SPFW Racism

Tonight on Bravo's Fashion Show, not only did Becki Newton make a surprise appearance, but we saw clothing inspired by fish and cross promotions? That's right cross promotions. Did Bravo think we didn't see how it conveniently zoomed in on the LG Lotus phone (remember when Christian Siriano integrated it into his Fall 2009 collection… fabulous). Okay…then the Tresemme hair spray that was zoomed in on when Haven was teasing her hair? Come on…Definitely cross promotions… at least it didn’t feel like a big commercial. Those marketers are definitely getting sneakier….



Gisele Bundchen and Jesus Lux opened Brazil's Sao Paulo Fashion Week... but unfortunately the fashion wasn't on everyone's mind... race was. This year, SPFW was forced to incorporate black or indigenous models, at least 10%, into their fashion show. Some people applauded and some... well, check out Global Fashionista for the full scoop.

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